Achieve the Core
WEBSITE RESTRUCTURE & REFRESH
Lead our team of four through UX and design sprints, user testing, then front- and back-end development for the restructure and refresh of the Achievethecore.org, a site that 1 in 5 teachers use to improve their instruction (HBR, p 12). One month post-launch, key success metrics shifted as the restructure had intended: +188% account creation (continued with a 20% increase for more than 6 months) and 25% less search activity meaning more people were finding the resources they were looking using the site's navigation.
The retainer project continued with periodic assessments of key metrics as well as feature updates across all of the organization's sites and digital tools.
Aside from the digital work, our team was responsible for much of the organization's branding and promotional material.