Rachelle DiGregorio
Digital Strategist

Me: Experienced product & brand strategist in NYC

Equal parts practitioner and leader, I'm a full-service strategist interested in emerging technology, Internet culture, and usable design. I'm at my best unearthing the insights and developing the ideas that lead to surprising and effective digital experiences.

I have lots of agency-side experience collaborating across disciplines, leading teams towards award-winning executions, and "moving the needle" on some of the biggest businesses' key metrics. I never approach a problem without both my right and left brain, and I insist on finding multiple sides to every story. I'm a geek for self quantification, women's rights, and a good heirloom tomato.

You: Passionate collaborator

You're a lover of experimentation and all things digital. The power of data is important to you, but you're always thinking about the people behind the numbers. You strive to create more value than you extract.

Is this you? Then let's talk. You can reach me at rachelledigreg @ gmail. Not ready to commit? Just keep scrollin'.

Jobs

FREELANCE STRATEGIST

MACHINE
Design and growth strategy firm
Clients: Chase Bank, Marriott, Google, Nike

PRODUCT MANAGER

Wondersauce
Digital design agency
Clients: Student Achievement Partners, Lavanila

STRATEGIST

Big Spaceship
Digital agency
Clients: Google Store, YouTube, Sonos, Boston Ballet

Creative Intern

Collaborative Fund
For-good venture capital
Collaborators: IDEO, Rock Health

education

University of Oregon
B.A. in Advertising, School of Journalism and Communication
B.S. in Statistical Analysis, Mathematics
Passed with distinction, Honors College

Selected Work

Lead our team of four through UX and design sprints, user testing, then front- and back-end development for the restructure and refresh of the Achievethecore.org, a site that 1 in 5 teachers use to improve their instruction (Harvard Business Review)...

Took over leadership on a full-service digital partnership with growing natural beauty brand, Lavanila (best known for its aluminum-free deodorants carried by Sephora)...

Partnered with Vic Pineiro (now SVP of Social Media at Big Spaceship) to start the agency's social media practice on our first client: YouTube...

Worked on the winning team for Big Spaceship's 2015 Hack Day – a one day, all-hands-on-deck event to develop a tech-first idea for the agency's new office space...

Brought together my diverse academic interests in math, advertising, and design (and satisfy my personal curiosity) on a project about the concept and community around personal data, self-tracking, and the Quantified Self movement...

Read about all projects + see the work →

Skills & Services

Research

Define KPIs aligned with project and/or business goals
Formulate hypotheses, conduct research, identify findings, and synthesize into actionable reports
Develop measurement and testing plans
Plan and facilitate user testing, stakeholder interviews, and design research workshops
Conduct desktop research: competitive audits, market / trend analysis, social listening

Insight & Recommendation

Identify insights that are actionable, inspiring, and hold the most opportunity for the project / business
Develop product and/or marketing approaches based on key insights
Strategically focus efforts on the most effective features, platforms, and/or users

Creative Ideation

Come up with unique product and marketing ideas
Develop frameworks for team ideation that keep insights at the core
Guide execution to stay true to agreed-upon goals and insights

Communication & Presentation

Craft clear, concise and engaging arguments
Own strategy deliverables from idea to outline to delivery
Confidently lead a room of internal teammates or clients at any level
Build cases for new work or extensions of existing successful work

Management & Production

Build relationships and set expectations with senior-level clients
Keep a team of all disciplines focused and enthusiastic about the work ahead
Formally manage and informally mentor teammates
Develop project scopes and timelines, plan sprints, strategically resource a team, optimize team processes

Nice Things

“Rachelle is one of the most brilliant, passionate, hard-working, nicest people I’ve had the pleasure to work with – and pretty much everyone who works with her will tell you the same thing.

I’m not sure I’ve ever met someone who balances her incredible intelligence and passion with humility and kindness like Rachelle does. Whether it’s a strategy presentation, product build or creative ideas, Rachelle always overdelivers, impressing her clients and colleagues. And on top of stunning work, she’s also a ton of fun to work with, with passion that’s contagious.

Rachelle played an enormous role in the success of Big Spaceship during her tenure. She and I were tasked with creating and building the social media/content discipline, and within a year had the largest practice at the agency, and were social agency of record for YouTube, Google Play, Google Maps and Samsung Mobile. I give Rachelle a ton of credit in our tremendous and continued success.

I give Rachelle the highest possible recommendation I could give.”

— VICTOR PINEIRO, SVP OF SOCIAL MEDIA, BIG SPACESHIP

“Rachelle is awesome. Her balance of research and insight driven strategy paired with client services and consulting chops make her invaluable. Whether it was navigating the challenges of a growing startup or working alongside senior leaders at large brands she always delivered. She is universally liked and respected by all team members and brings a positive attitude to the office each day.”

— JOHN SAMPOGNA, CO-CEO & FOUNDING PARTNER, WONDERSAUCE

“[Rachelle] is intelligent, kind, focused, determined, and quietly relentless in getting to good work. She constantly looks for ways to improve, to get her team/s to collaborate well, and to apply data to recommendations. An absolute joy to work with.”

— Mark Pollard, former VP of Strategy at Big Spaceship, Former EVP of Strategy at Edelman

If you've made it this far, we should probably have a chat.
Shoot me an email at rachelledigreg @ gmail.

Rachelle DiGregorioDigital Strategist